Austin Reed is renowned as an international retailer and licensor of quality business and leisure clothing and accessories. Whilst the Brand’s heritage spans over 100 years, it continues to innovate, adding exciting and contemporary new collections each season. This season also sees the arrival of a brand new look in store, beautiful new labelling and packaging.

Austin Reed has re-evaluated what it means to be a modern British male and the result is a new look for the brand, which will be instantly attractive to this aspirational, confident, stylish customer who expects excellent quality and innovative, contemporary design.

The eyewear collection from Austin Reed derives entirely from the new brand direction – with a range of beautifully designed frames to exacting standards. After extensive development and testing, only the highest quality alloys and performance materials have been used, giving strength and flexibility along with an extremely comfortable to wear, lightweight structure.